Active and active presence in cyberspace and Social networks is subject to its rules and attributes. Today, with the communication revolution, changing the role of the audience to the user, the presence of each individual in terms of the power of cyberspace to produce content and supply it to others, has changed many of the past equations in communication. Each user must manage the elements involved in this process for their effective presence. So there is the question: Is the value of everyone in this space the same? Are there any ways for individual Branding or collective use to be used? How do people describe themselves to others on Social networks or how do they shape and identify themselves by identifying their identities? How can people improve their identity? Such questions appear to be natural and expected in the relationship between individual identity and identity as a result of its presence in cyberspace and Social networks. This article tries to demonstrate the importance of individual real identities in Social networks as well as the development of identity in cyberspace and its promotion through a descriptive and analytical method. The results indicate the importance of several elements such as profile, type of post or post, amount of interest, amount of comment, number of followers, etc. are very effective in making this identity.

Today, banks are facing a serious challenge in relation to Social Branding activities on Social networks. Because on one hand, customers are pessimistic about Branding activities on Social networks, and on the other hand, fierce competition has led banks to look for a tool to maintain their competitive advantage. Although some studies have pointed to the importance of Social responsibility as one of the dominant Social tools in Branding activities on Social networks, little research has been done on how a Social brand is built with the help of these policies on Social networks; Therefore, the main purpose of this study is to design a Social Branding model of the banking industry in Social networks. The present research is in an applied, mixed and cross-sectional research with an inductive approach. The statistical population of the study in the qualitative part consists of bank managers and university professors and in the quantitative part, 483 Sepah Bank customers who are members of Social networks. The questionnaire was used to collect data. The validity of the questionnaire was confirmed by content validity and its reliability was confirmed by Cronbach's alpha coefficient. To analyze the data, first the Grand Theory method was used, and then the main and secondary factors in Branding have been identified. Then, in order to rank and evaluate the components affecting Branding, a combined model of fuzzy hierarchical analysis and fuzzy DEMATEL technique has been used. The results of Grand Theory method showed that structural, behavioral, environmental factors, processes, output, outcome and effect and sub-components related to each factor are the main factors on Branding. The results of the integrated model to prioritize, determine the intensity of impact and effectiveness and drawing a causal diagram between the components of the research showed that among the main factors of the research, the behavioral factor has gained the highest rank. The behavioral factor, which ranks first in weighting the fuzzy hierarchical analysis approach, also has the highest weight in the fuzzy DEMATEL method and is in maximum interaction with other criteria; therefore, due to its greater effectiveness, it is considered a disabled criterion. The final result of prioritization showed that the effect factor is the least important factor in Branding and on the other hand, behavioral factors are determined as the most important factor in Branding. This finding emphasizes that banks must properly identify and pay special attention to behavioral factors before taking any action.

This study examines how corporate Social responsibility by becoming the employer brand can be converted to Social capital. To achieve this goal, participants study were Ph.D. Students were studying at the years 1391 to 1395 at the Faculty of Management and Accounting of Islamic Azad University of Qazvin, which were selected 161 students by simple random sampling method. Current research in terms of dimension of the goal is applied research and the method of data collection, is descriptive-correlational. In order to test the hypothesis, the information collected by a questionnaire. Content, convergent and divergent validity was used. Index reliability, were measured by two criteria: Cronbach's alpha and composite reliability that all of them were approved. In this research were used to test the research hypotheses, structural equation modeling with Partial Least Squares approach and analysis by SmartPLS software. The findings showed: direct effect of corporate Social responsibility on Social capital was rejected, but the direct impacts of employer Branding, internal audience satisfaction, external audience’s image were confirmed. Also indirect effect of corporate Social responsibility by employer Branding and internal audience satisfaction and external audiences image, indirect effect of employer Branding by internal audience satisfaction and external audiences image, indirect effect of internal audience satisfaction by external audiences image on Social capital were confirmed.

The ethical actions are important because of the priority of the mission goal and their close relationship with Social progress and development. Therefore, the purpose of this research is the identification and Social analysis of these types of actions among the verses of revelation and it deals with the effect of ethical actions in the production of Social capital in the process of progress based on religious teachings and answers these questions based on the Quranic teachings. What impact do ethical actions (behavior) have on the formation of Social progress? How do moral actions generate Social capital and influence progress (development)? What coordinates, examples and dimensions does this group of actions have? What are the effects and consequences of this group of actions? Those actions that are desirable and progressive in the development of Social interactions have been Socially studied, analyzed and searched by using the inductive content analysis method. Honesty, trustworthiness and fulfillment of an obligation, altruism (Arabic: إیثار, self-sacrifice), asking forgiveness or istighfār (Arabic: استغفار ʾistiġfār), and forgiving others, kindness, non-violence, chastity and purity, patience and honesty and benevolent actions combined with Social supervision have been discussed, which lead to sincerity, togetherness, coherence and expansion of Social interactions and emotional relationships far from hatred and warm and emotional relationships and as a result, it causes the production of Social capital and its improvement and will lead to the density of actions focused on purpose and excellence that are necessary for progress.

Today, a special term called "brand" is used to offer and introduce goods and services and compare them with other similar products. The present study seeks to investigate the Social and economic contexts of cashmere Branding in Yazd. This research seeks to answer the question of what steps cashmere weaving has taken in Yazd to achieve Branding and what are the socio-cultural and economic factors of this Branding. The method of the present study was qualitative and the underlying theory was used. And the statistical sample of the research of 11 experts and owners of famous cashmere brands has been selected by purposive sampling in Yazd. The results of data analysis show that the causal conditions affecting the Branding of cashmere include the will to reprocess and change the cashmere and try to turn it from handmade and artistic goods and then into modern and machine goods with the aim of mass production. Yazidis 'hard work and transportation role and intervention conditions such as the role of traders and sellers' competition with each other, strategies of diversity in cashmere goods, variety in design and color of cashmere and consequences such as Branding, specialness and uniqueness have caused cashmere Branding.

Introduction: Social media serves as one of the most effective and widespread tools to aid personal development and build a personal brand. The purpose of this research was how to use Social media as a personal Branding tool for student athletes.Methods: The research method was a qualitative type of hermeneutic phenomenological analysis with an applied purpose and an exploratory nature. The research participants were students who used Social media for personal Branding and had at least 5 years of training experience in one of the combat sports, who were investigated through semi-structured interviews and based on the purposeful sampling method. In this study, the data saturation point was 11 interviews. Data analysis was done with the help of MAXQDA software.Results: Through empirical exploration, five main themes and nineteen sub-themes were extracted to elucidate the participants' experiences in the research. Differentiation, attractiveness, media literacy, benefits and opportunities, and disadvantages and limitations were identified as the identified components in the use of Social media as a tool for personal Branding among student athletes in the present study.Conclusion: The subtle findings of this study indicate that the proper use of Social media by student athletes to present information relevant to their brand and interact with their fans is crucial. The present study offers new insights and knowledge regarding improving brand management through Social media in the context of personal Branding for student athletes.

Tourism Branding has become a key component of the tourism industry. When a country develops a brand in the tourism sector, it would see prosperity in its tourism industry owning to the institutionalization of the brand among tourists, which would in turn result in societal development in the economic and cultural domains among others. This research has sought to identify and analyze Social media factors that would help promote tourism Branding in Iran. This is development research using the descriptive survey method with a mixed (qualitative-quantitative) approach. In this study, the effective factors in the relation between Social media and tourism Branding in Iran were studied by using thematic analysis and interviewing experts specializing in the communications and tourism fields. Then, the interviews were classified in terms of content by factor analysis method. To confirm the classification and study the relation between the parameters, the confirmatory factor analysis and structural equation method were used. The main parameters in the relation between Social networks and tourism Branding include four layers: a reflection of the public sphere (tourism agencies) on Social media,the impact of the destination&rsquo, s internal and external factors on tourism Branding,tourism marketing through Social media,and tourism Branding. The results of confirmatory factor analysis showed that the first three parameters, as independent variables, significantly impact the dependent variable of tourism Branding.